Приемы демонстрации продукта в рекламе. Использование произведений искусства. 25 источников

1. "The Art of Advertising: Creative Strategies for Visual Communication" by Robert L. Williams 2. "Advertising and Promotion: An Integrated Marketing Communications Perspective" by George E. Belch and Michael A. Belch 3. "The Advertising Concept Book: Think Now, Design Later" by Pete Barry 4. "Advertising: Principles and Practice" by Sandra Moriarty, Nancy Mitchell, and William D. Wells 5. "The Art of Advertising: Creative Ideas for Visual Marketing" by Andrew Ritchie 6. "Advertising: A Very Short Introduction" by Winston Fletcher 7. "The Advertising Handbook" by Sean Brierley 8. "The Art of Advertising: Iconic Campaigns and Inspiring Visuals" by Sarah Schrauwen 9. "Advertising: What Everyone Needs to Know" by Mara Einstein 10. "The Advertising Effect: How to Change Behaviour" by Adam Ferrier 11. "The Art of Advertising: Insights and Inspirations from the Creative World" by John Hunt 12. "Advertising Creative: Strategy, Copy, and Design" by Tom Altstiel and Jean Grow 13. "The...